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Warner Reaffirms Neutrality |
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Written by Michael Lankton
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Monday, 05 November 2007 |
 Warner Bros did some backpedaling today, citing that statements made by Warner VP of High-Definition Media Dan Silverberg last week were taken out of context.
High Def Digest spoke to Jim Noonan, SVP of Strategic Promotion and Communication
for Warner Home Entertainment Group, who said "I can tell you that Warner's position has not
changed, and I know that Dan did not intend to suggest that wasn't the case.
We support both formats and we have made no decision to alter that policy, nor
are there any such announcements coming, or being planned." Asked about any short-term plans for a move to exclusivity, Noonan dismissed rumors regarding such a decision based on fourth quarter sales with "Like any major company, we are always reviewing our strategies in every
aspect of our business, it is what smart companies do. I can't say what may
happen five, ten years down the line. But right now, Warner Bros. has made no
decision to change course. We are still onboard with both formats, and will
continue [with a strong line-up of new releases and catalog titles], just
as we have in the past in supporting HD DVD and Blu-ray."
At this time, Warner seems committed to not having a hand in deciding the outcome of this struggle.
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