In an article published today by TWICE, President of Warner Bros. Home Video Ron Sanders stated that Warner has enjoyed strong sales on both formats and would continue to support both.

In the interview, Sanders stated that Warner's TotalHD format, which combines Blu Ray and HD DVD on one disc, was on hold. Sanders said that talks are still ongoing with retailers, but with Warner being the only studio supporting TotalHD one would have to speculate that Warner might not want to drive a disc format that no one else adopts, much less give up the profit margin that would be lost on the expensive to produce TotalHD discs. He did say that he liked the idea of combo players, but expressed concerns that they were at the wrong price point for mass adoption. Sanders did hint that fourth quarter sales will influence whether Warner accepts financial incentives from one side or the other to commit to exclusivity, or remain neutral.